Textual and visual content cannot attract the attention of the audience as much as before. The proliferation of social media has led experts to realize that people are paying more attention to video content. The proliferation of video-making tools has also led many people to produce video content, even from simple, everyday topics.
If you are on this page, you have definitely realized the importance of video marketing. So join us to explore the pros and cons of video marketing, types of videos and the steps of making a video from strategy to end.
What Is Video Marketing?
Video is one of the types of content and video marketing. Using video is to increase awareness, create interaction with the audience and increase sales. Video marketing overlaps with content marketing and is part of digital marketing. Due to its high efficiency, video marketing has become an essential skill for all marketing professionals.
Video Marketing History
In an article from the bite able site, we read: Video marketing has been used as a marketing method since 2010. Only four years later, it became possible to use this marketing method for lower-budget businesses. In the not so distant past, video marketing required a lot of money, but today, all businesses can use video marketing thanks to the advancement of technology and the availability of various tools.
A video ad will get more clicks or more likes than a text ad, while the cost will be lower for each like or click. The development of social media has led to more attention being paid to video marketing as experts have found that video content is more appealing to audiences than text and video content.
Advantages Of Video Marketing
Most people prefer a short video of a few minutes to reading an article that may take between 15 and 20 minutes. This is just one of the many benefits of video marketing, especially for the audience. In the following, we will examine other benefits as well.
Video Increases Conversion Rate.
According to HubSpot, video should be considered an investment. Using video on the landing page can increase the conversion rate by up to 80%! Watching a video can have a profound effect on shopping behavior and persuade a visitor to buy. Transmitting emotions through video is a powerful sales tool.
Video Is An Attractive Part Of Email Campaigns.
We all receive a lot of promotional emails every day, but only some of them are interesting to us. Only the use of "video" in the subject line can increase the email opening rate and reduce the unsubscribe rate. Using video in email will increase the click-through rate by 200 to 300 percent.
Search Engines Love Video.
Search engines display the best and most engaging content for your audience. If you put your video on YouTube, your device and your website, your website will be more likely to be displayed in search engines.
Video marketing is gaining credibility and credibility.
Video is the best way to brand your business and enable you to connect with your audience and gain their trust. For 90% of users, videos of the product make the buying and decision-making process easier. The more videos you provide to educate and inform your customers, the more they will trust you and trust is equivalent to increasing sales.
· The video is mostly shared by the audience.
One of the hallmarks of marketing success is that your audience will share your content or produce content for you. Today is the age of viral videos and content. An interesting and useful video is quickly spread on social networks and the Internet.
· Disadvantages of Video Marketing
Video marketing has many advantages as well as disadvantages. Here are some of the most important disadvantages of video marketing.
· Low loading speed
Internet speed is low in our country. As a result, it may take a relatively long time for a video to load. Some people are bored and can't wait for the video to load. You should try to reduce the volume of your video as much as possible while maintaining the quality of the video.
· Difficulty and time consuming video production
Ideation, writing a video, filming and editing are all difficult steps and will take a lot of time, especially if you are not a professional in any of these steps. The best way is to get help from content production, filming and editing specialists to prepare your video in less time and with higher quality.
· Display problems in different channels
You may have trouble displaying your video on various social networks, sites, or browsers. So it is better to make different versions in terms of size and format to suit each of your desired broadcast channels.
· Types of videos
There are different types of videos, and you should choose one of the types of videos according to the purpose, needs, conditions and personality of the audience. Here are some of the most popular types of videos from SEO25 and HubSpot.
Demos or product introductions
Demo videos show how your product works. Working with software is unboxing the introduction or testing of a product of this type of video.
Commercial movies
Branding or commercial videos are usually created as part of a larger advertising campaign. The purpose of commercial videos is to create brand awareness and attract an audience.
Video of events
Does your business host a conference, roundtable, charity or any other type of event? You can make and publish interesting interviews and presentations, gatherings and videos.
Specialized video interviews
Interviewing with experts in your business is a great way to build trust with your target audience. Find and interview your industry influencers.
Instructional videos or how to do things
Educational videos can be used to teach new and valuable content. Especially if the videos convey the basic knowledge needed about your business to the audience. These videos can even be used by sales and service teams when working with customers.
Explanatory videos
This type of video is to help your audience better understand their need for your product or service. You can make a video of an imaginary personality journey that uses your products or services to solve a problem or need, so that customers can identify with it.
Some concepts are difficult to understand, or it is not possible to make some videos. In this case, animation will be the best type of video. With the help of this type of content, you can easily attract the audience in the form of attractive videos.
Your audience wants to know if your product can solve their problems? One of the best ways to prove it is to make case studies of your customers' satisfaction. Ask your customers to explain their challenges and how you helped them.
Live videos have a higher participation rate, which also builds the trust of the audience. From time to time, try to broadcast live interviews, presentations, and events, and encourage viewers to ask questions or comment.
Video Marketing Strategies On Social Networks
Having a video marketing strategy is nothing new. You do not run any marketing campaigns without research and strategy because you are sure you will not get good results. The same is true for video marketing. Video marketing strategy is what guides you to determine the budget, timing, production processes and more. The video marketing strategy for each channel can be different because the audience personalities of different social networks and channels are different. In the following, we will talk about the video marketing strategy of the most popular social networks. At lemon light, we read: In general, the steps for developing a video marketing strategy are as follows:
In order to get the most results from video marketing on Instagram, you should pay attention to the following points:
For a video marketing strategy on LinkedIn, you need to define your goal. Then design the best strategy based on your audience, goal and budget.
Pay attention from the beginning
The first few seconds of your movie are very important. It should be able to attract the attention of the audience from the beginning. Attention decreases after about 10 seconds, so it is important to put the necessary information at the beginning of the video and get your message across in the first 10 seconds.
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